De PEAK Sport Partners World Wide
To create a simple and powerful brand message to our consumers, the Group has been employing a focused marketing strategy by focusing on the basketball sports category in marketing and promoting the “PEAK” brand since our inception in 1991 although we offer products in almost every sports category.
The Company promotes “PEAK” as an international and professional brand through associations with various international renowned promotion partners and provision of products with premium functionality and performance. Some of these promotion partners include Olympic Committees, International Basketball Federation (FIBA), Women’s Tennis Association (WTA) and some national federations.
Basketball promotion partners
Fédération Internationale de Basketball (FIBA)
The Stanković Continental Champions’ Cup
Basketball Federation of Montenegro
Basketball Federation of Serbia
Basketball New Zealand Cameroon Basketball Federation
Côte d’Ivoire Basketball Federation
German Basketball Federation
Icelandic Basketball Federation
Lebanese Basketball Federation
Tony Parker, Shane Battier, George Hill, Carl Landry, Kyle Lowry, Patrick Patterson, Beno Udrih, Gordon Hayward, Dorell Wright, Anthony Morrow, CJ Watson, Sam Young, Andrew Goudelock, Jeremy Tyler, Samuel Dalembert, Jason Richardson
Tennis promotion partners
Women’s Tennis Association was one of the most important tennis promotion partners of the Group. In addition, after our signing of the endorsement contract with Ms. Olga Govortsova from Belarusian in 2010, the Group signed endorsement contracts with several international female tennis players, such as Galina Voskoboeva from Kazakhstan and Klaudia Jans-Ignacik from Poland, bringing the Group’s total number of tennis spokespersons to 23 as at 30 June 2013. This further enhanced the influence of “PEAK” in the women’s tennis sector.
Set out below are some of important promotion partners of the Group during the first half of 2013:
The National Olympic Committee of New Zealand
The National Olympic Committee of Slovenia
The National Olympic Committee of Lebanon
The National Olympic Committee of Jordan
2013 Tour of Qinghai Lake International Cycling Race
The United States International University Sports Federation